In this stage, I learn all about you and your organization.

Whether you want a new site, a redesign of an existing site, or a microsite for a particular campaign, the more I know about you and your organization, the more accurately I can match your online presence with your offline presence.

WHO ARE YOU?

To ensure that the “you” your visitors see online is the same “you” your visitors experience offline, I need to spend some time getting to know you.

While I don’t need to know any private, intimate details, you may be pleasantly surprised at how quickly I “get” you and your organization.

Who knows, you may even learn a thing or two about yourself through this streamlined process.

WHO ARE YOUR VISITORS?

Your website is a communication tool. Before deciding on what to say, we must determine who you’re saying it to.

On average, any website will have between 2-5 different target visitors, each with a unique perspective on you, your organization, and your products, services and message.

I’ll crystallize who these target visitors are, and make sure that your online presence speaks to each on of them.

WHAT WILL YOUR VISITORS DO?

After having a clear idea of who your target visitors are, I determine what action(s) you want each of these visitors to take.

It’s not uncommon that you will want one visitor type to join a newsletter, another visitor type to make a purchase, and a third visitor type to simply talk about your site to someone else.

These distinctly different pathways much co-exist on your site in order to ensure maximum effectiveness of your online presence.