Products & Services > Search Engine Reputation Repair
People will Google you. Whether it’s a long-lost friend, a new potential employer, customer, or business partner, or admissions officers at your child’s college of choice, THEY GOOGLE YOU.
You have no idea how to control what other people can find out about you in Google.
Your name is your brand. Your reputation can make or break you. If your reputation is currently damaged or stained, I’ll fix it. If you simply want to learn how to build a wall of protection, I’ll teach you.
Google your name. Do you like what comes up on the first page? If not, then you’re in need of our Reputation Repair service. I operate with full discretion, and bullet-proof confidentiality. I employ a range of solid techniques in order to knock out the results you don’t want people to see, and fill Google with results you’re HAPPY about.
When possible, I attempt to remove the offensive material altogether. But very often the only option is to push it down to the 2nd, 3rd, 4th pages and beyond.
Having engaged in aggressive search engine optimization since 1999, I have a war chest of techniques for bending Google’s results to your will. Every case is different, so every solution requires a different approach. Here are some of the questions I’ll need to answer in order to assess your particular situation:
How many offensive results exist?
Some people have just one result they want knocked out. Some have twenty. Some have two hundred.
What is the real-world cause of these results?
Are these results due to one particular legal issue? Do the results range across topics but reflect a certain personality trait? Is it due to malicious behavior on the part of some 3rd party? Or just carelessness on your part?
How often are these negative results created?
Is the problem due to one event from three years ago? Is it due to bloggers continually reacting to your business dealings? The rate of production of these web pages is a major factor to consider.
How many pages in total does Google have for your name?
The number of pages that exist in Google is the measure of your competition size, and often a fair judge of the amount of effort required.
How far back do you want to push them?
Some people want the bad results pushed back to page ten. Other people are satisfied as long as the first page of Google’s results are clean.
How often are these negative results created?
Is the problem due to one event from three years ago? Is it due to bloggers continually reacting to your business dealings? The rate of production of these web pages is a major factor to consider.
How many pages in total does Google have for your name?
The number of pages that exist in Google is the measure of your competition size, and often a fair judge of the amount of effort required.
How far back do you want to push them?
Some people want the bad results pushed back to page ten. Other people are satisfied as long as the first page of Google’s results are clean.
In order to protect your online reputation, I teach a mix of technique and awareness. There are very basic things you can (and should) do which will at least tie all the major loose ends.
The three main areas I focus on are:
- How to efficiently monitor your reputation
- The simple yet effective mindset to rely on
- How to leave no trace of your online activities
Take Control Of Your Online Reputation: A (Free) Seven Week Course
Protecting your name requires a new set of habits. Taken all at once, it could be overwhelming. Therefore, I’ve broken it up into a seven-week course, emailed to you on a weekly basis. Each week will focus on a different step in the process of protecting your online reputation.
Jon is a small businessman. In a previous job, he was accused of stealing money from his employer. The local newspaper ran a story about his accusation, but didn’t run any followup after the courts found him innocent. That one article was then syndicated by some other newspapers. By the time he contacted us, all of the top ten results in Google consisted of this one article.
Because of this, he lost a few potential clients, one potential partner, and even caused his daughter embarrassment in front of her fiance’s family.
Within two weeks, I gave Jon the top two spots in Google for positive results. Within five weeks the entire first page was filled with positive results about Jon, instead of all the bad results he had prior to working with me.
Over the past five years, Jenny has participated in various online communities, discussion forums, and message boards relating to a particular medical condition she has. When she began these interactions, she didn’t think about the fact that all her comments and posts would be publicly attached to her name in Google searches.
When she contacted me, searching Google for her name revealed tons of results with her asking for and giving advice related to her medical condition. Although she has stopped posting to these forums under her real name, she is still stuck with all these old pages.
Because of the vast amount of results, I had to produce a lot of new content to push all the unwanted content down, past the third page of Google. Also, I was able to have a number of her old posts removed by the owners of those other websites. Within six weeks, all of Dana’s unwanted results are down past the fourth page of Google, far below what anyone will ever look at.
Steve is a high profile business executive. He regularly buys and sells businesses, assets, real estate, cars, and other luxury items. Because of this, he is constantly in the news, reported by various types of news organizations and bloggers.
The news is both good and bad, but he’s naturally unhappy with all the bad news that shows up online, especially when it’s in the first page and has nothing to do with his business dealings at all.
Because of the constant flood of new articles being written about Steve, there is no way to permanently eliminate the negative results; they keep on showing up. Therefore I instituted a custom, ongoing solution that:
At the time of this writing, Steve has been on a maintenance program for over a year, and is very satisfied with our ongoing results.