What’s the point of having a site if it gets no visitors?

Although traffic is not the only factor to a successful site, it is one of the most dynamic and consistent factors in any website’s success.

There are more traffic generation techniques than can even be used at once.I  help make sense of all those techniques in order to create a sound strategy for your site’s traffic growth.

Search Engines

Search Engine Optimization (SEO) is the deeply-detailed process of getting your sites to the top of Google.  SEO has three distinctly different areas of focus:  The STRUCTURE of your site, the CONTENT on your site, and the LINKS pointing to your site.  Each of these requires a separate set of actions and processes, andI  know how and when to implement these.

Advertising

There are various methods to pay for ads on high traffic sites, and four specific payment methods.  You can pay per click (PPC), per view (CPM/CPI), per sale, lead or action (CPA), or on a fixed, flat monthly fee.  I know when to use, and when to avoid, each of these methods.

Word Of Mouth

Also known as Viral Marketing and Contagious Media, there are two ways for your site to spread by word of mouth.  The first way is for people to tell their friends about your site.  The other way is for owners of others websites to tell their visitors.  The goal is for people to spread your site like wild fire. The trick is in getting the first spark.