‘Infrastructure’ refers to all the stuff that’s boring, technical, and crucially fundamental to get right.

Too often, people overlook this area until it either causes problems, or causes major headaches.

It’s best to address these issues at the beginning so they can become non-issues and fade into background later on.

Choosing Your Domain Name

When choosing a domain name, make sure it passes these three tests:

THE PHONE TEST: Will people need you to spell it when you tell them the name over the phone?

THE READING TEST: Will people be able to pronounce it when reading it on paper?

THE MEMORY TEST: Will people be able to remember it?

Hosting Your Website

When making decisions in this area, it’s important to choose the right tools for the job. A great technology used for the wrong purpose can be disastrous.

We’ll help you choose your hosting account level, which platform to use, and what type of language to use. We can also help you incorporate other devices in your strategy, such as iPhone and SMS.

Content Management System

Who will create your content and how will they publish it? This can range from a single, in-house webmaster to a flood of user-generated submissions.  Is your content just text, or will it be audio, video, flash, or other? If your content is sensitive or private, how will it be protected from theft or loss?